Szalkai, Zsuzsanna PhD
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Publications |
Subjects
- Marketing principles
- Marketing research
- International marketing focusing on interorganisational marketing (B2B marketing)
- Marketing of services
Research fields
- Interorganisational marketing (B2B marketing)
Significant Fellowships and Honors
- guest professor Université Marne-la-Vallée, France
- István Harsányi Prize, 2005
- Hungarian Academy of Sciences, Publication Prize, 2015
Scientific and professional community activities
- Hungarian Academy of Sciences, public member
- Industrial Marketing and Purchasing (IMP) Group, member
- Hungarian IMP Group (hIMP), founding member
Languages
- English
- Italian
- German
Education
- PhD in Business and Management, 2005, Budapest University of Technology and Economics, Faculty of Economic and Social Sciences
- MSc in Chemical Engineering, 1998, Technical University of Budapest, Faculty of Chemical Engineering